Your 2022 SEO Recipe- The Sweetest Way To Succeed Online

Have you decided this is going to be the year you invest in digital marketing? If so, this may be the most exciting blog you have read this year. I will give you the delicious recipe straight from our Katy SEO bakery to get you cooking up leads and baking $ome bread!

Why Create A SEO Plan For Your Katy Business?

Before I reveal our secret sauce to get you onto the front page of Google let me share why you need a plan. The first reason is there are many business who are farther along in the serving line. If everyone could just whip up overnight success, then there would be no value in investing in SEO for your Katy business. Search engine optimization is like breaking bread, it takes time. On average it takes about 4 to 6 months for the leads to start coming in but it’s worth every single bite, Heaven it’s to die for. Now I don’t just say that because we serve it but unlike other digital recipes you could choose it has the highest conversion rate and is the lowest cost per lead in digital marketing. With that said let’s look at the three main objectives we are going to be discussing.

1. Goal setting: If you don’t know how many leads you need to hit your revenue goals then chances are you won’t hit the target. How many calls does it take to get a sale? Is this goal even realistic?

2. How to create a website, this is the oven that is going to cook up your conversions. Is your website on? Do you have it at the right temperature? Not all websites are created equally.

3. Lastly, we will discuss what marketing utensils you should use and if they are the right utensils to use to grow and scale your business.

If you are really serious about having a Katy SEO plan that gets you better results in 2022 then take the next couple of minutes and invest in reading this blog. I promise you the sweetness of success taste better than Momma homemade brownies. If you work the plan, it will work for you. If you are too busy to mess around in the kitchen learning about ovens and utensils and would rather hire a chef then you can visit us at yourbusinessbakery.com to book a lead flow acceleration call to have us to implement our Katy SEO plan for you.

Okay so let’s look at why we want to create a plan, I believe when we start with our “why “it helps us to get clear of what our goals should be and why those goals are important and worth your time. The clearer you can be about your business goals the more it compels you to take the necessary actions you need to turn those goals into a reality.

A goal without a plan is nothing more than a dream.

Here are three reasons why I feel it’s important for every business to have some sort of marketing plan my preference of course is search engine optimization.

The first reason you want a plan is because there are many companies who want to grow a successful business, but they don’t give much thought into how to do it aside from a few meager effort at marketing for which they probably have no idea as to what their return on their investment is. They take the approach that new customers will magically appear outside their control to determine how many customers there will be and consequently how big their business will grow. Or they have a case of what I refer to as the “shiny object syndrome.” They aren’t sure what they should do, should you invest in search engine optimization (SEO) or pay per click (PPC) or should they pay for leads from a lead vendor like Home Advisor, Thumbtack or Angie’s list? They do a little of this and a little of that, but they never really accomplish their goals.

With all the digital utensils out there, it can make a business owner feel so overwhelmed they take their plans and shoved them into a file cabinet and just “wing it” or they get lost in operating their business and never reach the success they desired. This is not the way to bake a successful business and make serious dough. is why I am creating this SEO Guide for Katy business owners.

The second reason you need a solid plan you can sink your teeth into is you must be able to generate leads to hire quality staff. You want a staff that is experienced, capable, and you can entrust with your business. However, if you don’t have enough leads that become sales to keep your staff busy week after week you won’t be able to grow. No matter how much you pay your team if you do not have the work to keep them busy it won’t be long before they hop to the other company in the area.

Lastly the reason you “why” you need a proven plan is if you’re going to invest in marketing you want to make sure you have a high enough return on investment (ROI). What we see on average is most business owners go through 3 agencies trying to figure out how to get leads because most SEO “GURUS” in Katy are really just sale people who farm out their work to a white label agency and could care less what happens from there. Just go to a local Chambers of Commerce meeting and ask who has had a positive return on their investment from SEO or other digital marketing utensils and sadly most swill tell you there was really no growth. Once they paid their staff and operational cost, they barley had the money to lay themselves. In fact, I spoke to one such business owner over the last week whose business wasn’t even sure what they were paying for, come to find out it was pay-per, click and after 2 years the money had run out and the partner was going back to work. As a business owner its absolutely heartbreaking! This is why you need clearly defined goals before you toss money into a business. If you want to learn more about getting your mind right, I also offer digital marketing consulting, but we will save that for another post. Let’s shake and bake

Creating A Success Website

Your website is the hub for any other tool you use rather its SEO, PPC, or social media. This is why it must be stellar, a one-of-a-kind design with a one-of-a-kind message. How much time have you invested in thinking about who is your idea customer? who are you selling to? What’s their pain and frustration, what are their goals? Before you can create a message, you need to first create a customer avatar.

Demographics

· Do you want to sale to homeowners or commercial clients

· What’s their age?

· Are they married or single? Do they have kids?

· What’s their yearly income?

Pain Points

Now you want to consider what’s their pain and frustration? Think of the client in that moment what’s their fears and frustration, what do they want for you to accomplish? Why are they hiring you?

You may not think this level of thought is necessary for your message to be successful, but have you visited the website of your competition in your area? They all sound the same, if every website in the area has the same message, then it’s hard to compete except on price and this isn’t where you want to be. You need to get inside your customers mind and think if what has taken them to your website and respond accordingly so they pick up the phone and call you instead of your competition.

Now you want to think of their fears and implications

· Being ripped off or overcharged

· Paying too much for something they could have gotten elsewhere

· Having their family or home suffer because of shoddy work?

· Having to wait around for you to arrive on time

· Being inconvenienced trying to coordinate with your company

· Bill may be more then they can afford

Goals and Desires

Taking care of their family

· Spend more time with family

· Protect their investment

· Respect and approval of their family, relatives, and neighbors

· Peace of mind

Write your Content

If you can see Joe Jones through Joe Jones eyes, then you can sell what Joe Jones Buys. Make sure your message speaks to this instead of about you. Remember the old saying “Nobody cares how much you know, until they know how much you care.” This rings true with your websites message.

Message Exercise

· I want you to write down 3 reasons why someone should choose to do business with you vs your competition?

· What benefit do you offer that your target customer avatar resonates with?

Here are a few things we have found that works well obviously it helps if you look at who the competition is and see how you can outdo what they are offering:

· Straight forward pricing

· Satisfaction Guarantee

· Trustworthy or Experienced technicians (were going to keep the house clean or clean up after ourselves)

Your website is the hub where everyone goes rather, they see a social media ad, or read a blog, or you send out a letter. Therefore, since everyone you come in contact with will ultimately go to your website its worth the effort to make sure your content, the written message is well crafted to make the visitor pick up the phone and call you. Many people go after a website that has all the whistles and bells, they want it to look pretty, and that’s great but what’s most important is having a headline that entices them to read, and a message that feels t was written to them or for them and compels them to take the next step.

Pay beats pretty!

How To Convert Your Visitors Into Callers

There are a few elements that if you have in place will help you instantly gain more customers before you ever get started using marketing tools. We recently worked with a Katy pest control company, and they had about 55 visitors a month to their website, however only 7% of those people were picking up the phone so they were losing 52 visitors and only getting 4 leads- YIKES! By rewriting their content and adding these elements to their website without doing anything else they automatically had a 20% boost!

Contact: Your company phone number shoulder be in large, bold print at the upper right-hand corner of your website so, its easily visible for people to pick up the phone and call. In addition to a phone number does your website pages have contact forms they can fill out. Are the calls to action so your customers know what they need to do? Do you have a chat feature they can use so they don’t have to call? Are you levering marketing automation and SMS to maximize your conversion rate? When someone fills out a form are you automatically following up with them?

Authenticity- Removing the stock photo and adding picture of your team and office location. Most websites have stock phots that look pretty but people do business with other people not businesses

Credibility: Do you have credibility symbols such as BBB or Home Advisors? Do you have a way to show your reviews like Birdseye or review buzz?

Message: Are you speaking to your avatar or at them? Are you addressing their fears and frustration, does it tell them why they should choose you over your competition?

Videos: Does your website have videos like a welcome video, videos of your services, videos explaining why they should contact you instead of your competition, videos of your customers leaving a brief review on camera?

Marketing Key Perforce Indicators

The next step is to know and track your KPI’s (Key Perforce Indicators) earlier we set an annual goal and broke it down to a monthly goal, in order for this to work you’re going to have to track things with utensils such as:

· Call Tracking

· Average Cost Per Call Generated

· Simple dashboard to measure KPI’S

Where are the calls coming from? Is it from SEO or pay per click? Is it from social marketing or direct response letters? If you’re not tracking your calls, you’re missing the boat. As one man said “I know half of my marketing doesn’t work, the only problem is I don’t know which half that is. “Call tracking is vital in order to hit your targets.

The second thing again goes back to knowing what your average cost per lead is, how much do you have to spend in order to make your phone ring? Most business owners that I know do not know this metric. If you don’t know this information, then there is no way you can figure out if you are on target to hit your revenue goals for 2022. What’s measured gets done

2022 SEO Trends For Katy Businesses

Now that we have looked at all this let’s look at some of the trends that will provide you with the most bang for your bucks. One of the hottest trends in 2022 and it has been for quite some time is local service ads. The conversion rate is higher than pay per click so do the background check and get started.

Another shift in 2022 is to give you customers more than just a way to reach you by phone. Set up automation and let them be able to converse with you via text and chat bots.

Lastly you need an all-in strategy, it’s not just search engine optimization or just pay per click or social media ads. You need multiple revenue streams all working together. A well-rounded strategy will allow customers to find you wherever they are looking. When blended together it keeps your cost down.

Create Your Marketing Plan for 2022

I want to help you get laser focused and pull everything together we now know what your marketing goals are as far as revenue, where you want to be in a month, per quarter, and in a year from now. You know your cost per lead, and how many leads you need to hit your targets. Now let’s look at where to spread your budget. You have to figure out what part of your budget you’re willing to invest generally 3-5% will keep your business where that is now, a 10% is a moderate growth and 15% is an aggressive strategy. The good thing about marketing is when it’s done right it’s not an expense but an investment. The more you spend the more you should be able to make so good marketing pays for itself plus way more.

When you look at your marketing budget you want to make sure that you leave money to not just invest in digital marketing but offline marketing as well. This including direct response marketing and on making sure that your previous customers return such as newsletters, emails, or dropping a thank you card in the mail after every service. The point is for them to use you and refer you to others. You want to spend about 70-% of your budget online and 30% offline. If you want to learn where to put this 70% in terms of SEO, PPC, local service ads, social media, retargeting…etc. then what I recommend is scheduling a time with Your Business bakery to discuss your marketing. One of our SEO specialist in Katy will sit down with you over Zoom and look at your website to see is it built to convert, look at your SEO and make sure you’re ranking for the right keywords, look at the data and help you create a plan for your marketing dollars to hit your revenue goals for 2022. If you would like to schedule a time, then here’s your chance. I’m waiving our normal fee and giving this gift away at no cost to you. Click the button below, I look forward to speaking with you.

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