Local SEO Houston
Our Local SEO Strategy for Houston Based Businesses
Discover How To Triple Your Sales & Leads
If you are looking for ideas and strategies to grow your business in 2023, you have come to the right place! We specialize in local SEO for Houston, The Woodlands, Sugar Land, and the surrounding area. We do this by helping you to market online more effectively via search engine optimization, social media, direct mail marketing, reputation management, and other internet marketing channels.
Our agency understands there are many SEO companies in Houston to choose from. You may have even tried a few or attempted to take it on yourself. But, those days of chasing down clients or waiting for the phone to ring are over. It’s time to put the experts to work for you!
Schedule a free strategy session today to learn more about how our local SEO and digital marketing services can take your business to the next level by filling out our form to speak with our lead SEO consultant.
Key Benefits of Local SEO
Local SEO is vital for your Houston business if you're looking to generate local exposure for your brand, reach your ideal clients, and maximize your revenue.
On this page, our Houston SEO team will share our tactics for optimizing your website, how to find and use keywords, and how to get increased traffic and leads by optimizing your Google My Business.
How Does Local SEO Work
With the massive amount of information available, finding what you need would be extremely difficult if the information was not sorted. This is why Google invented a system that can quickly scan through hundreds of billions of websites and other content on the web to index it correctly. When a searcher enters keywords into the search engine, Google tries to provide the searcher with the most relevant and up-to-date information available. Google realizes that out of the billions of searchers done each day, over a quarter of a million people choose to click on the first organic result. To be the top website on Google and turn clicks into leads and calls, you need to have well-crafted content and a tested and proven strategy. This is what our Houston SEO guide is all about. A blueprint for how to get your business’s website to rank at the top of Google to triple your leads and sales. Here are some of Google’s ranking signals:
How To Get Google To Send You Free Leads!
Local SEO- Houston Keywords
Before doing any on-page or GMB optimization for the search engine, you want to do your homework. Keyword research is crucial to your success. The good news is once you have a well-rounded list unless you grow your service route or add new services, you won’t need to conduct research but once.
There are several tools you can use, but we recommend Ahrefs, we are in no way affiliated with them, but this is one of our favorite tools along with SEM Rush and Uber Suggest. As a Houston SEO company, we have to use multiple tools to ensure we deliver our clients the best results/ Since you are DIY you should choose one of the three and be good to go. When you are looking for keywords you want to use words that most people search for but that have a low KP score, these are called low-hanging fruit, Once your business grows, and you can afford to either hire an SEO expert in-house or one of Houston SEO companies to take over the reins they can go for the more difficult words that take more skills then we have the time to cover in this guide.
Google My Business Profile
One of the first things our Houston SEO team does when we start working with a client is to optimize their listing. GMB is a free service, yet many people do not take the time to use this tool as intended. First, your profile needs to be filled out with the correct information. Google offers you three opportunities to get your website on from page has. Paid advertisement, maps, and organic results.
Searchers location: How close the searcher is to your business address listed on your GMB profile. Hours of operation are also necessary. For example, if someone is looking for a restaurant at midnight, Google will give you the listings that are open at that time.
Nap Citation is an acronym that means name and address. And phone number. For Google to clearly understand who you are and where you are located you will need to have your NAP listing consistent across the web.
GMB Reviews
In the maps listing Google shows three businesses free of charge. The way they choose to show your listing is to make sure you have a system for gathering as many reviews as possible. The business with the most reviews has a higher probability of showing up in its map listing. Once a client leaves you a review rather positive or negative you want to take the time to respond, and in that response, use keywords. For example, “Thank you for choosing us for your Houston SEO services” this reply sounds natural but includes keywords that confirm to Google that we are one of Houston’s SEO companies. This is especially important if you are a home service contractor who does not want to receive leads outside of your service area.
Location and Service Pages
Chances are, if your business needs SEO to rank in Houston, you would also like prospects to find you in nearby cities. For example, our SEO firm located in Katy also serves clients in Houston, The Woodlands, Sugar Land, and across Texas bur in order for Google to match our business with clients looking for us we need to create location pages for each of the cities we wish to rank for along with pages for each of the services we offer.
Each page of your website needs to have a minimum of 1,000 words of original content. The issue with why most Houston SEO companies fail to deliver results is they create a website with five pages. This would be like putting a Toyota Corolla against a Corvette.
Our standard SEO page includes a minimum of 20 pages or 20,000 words along with monthly content, Google loves fresh content and in order to rise to the top of the front page you need to fulfill their expectations.
Reputation Management
When it comes to local SEO, you must always keep one foot off the gas and never hit the brakes, or you will allow your competition to take the lead. In addition to your local SEO, you will want to monitor where your calls are coming from and pinpoint where there are opportunities for growth in your niche This is why we recommend that every small business have at least one dedicated staff member whose only priority is marketing or hiring one of Houston’s SEO companies. If you would like more information about our SEO or digital marketing services, we invite you to schedule a consultation by clicking the button below. What are you waiting for? Click the button, and let’s chat!
Get A Free Customized Keyword List
(Valued at $297 value)
Our SEO team will use our state of the art tools to provide you with a free customized keyword list to use. Our list is based off the services you offer, locations you want to rank for, and current search trends. And we’ll show you which keywords will drive the most traffic to your website.